Advertising My Books on Facebook

Advertising My Books on Facebook
Advertising My Books on Facebook

 

Advertising My Books on Facebook

My experiment in advertising my books on Facebook has been disappointing. I normally promote all my books by any means at my disposal, but for this month, I decided to try selling the Behind The Smile series only by means of Facebook ads.

One of the main criteria of advertising my books on Facebook was to be that the ad would only be shown to people who had just come from a web page that had the word ‘Pattaya’ in it, because that is the key word in all the titles in the five-book series.

With three days to go, sales are about 48% down for the month with respect to BTS.

Since I normally only use free methods to promote those books, this is surprising. At least, it is to me.

This is not to say that March is not a difficult month anyway. In the five years that I have been keeping data, March has only sold more books than February once. Considering that March has 10%+ more days, makes it even more unusual.

I will try my normal methods next month plus Facebook and I will advertise another series on Facebook too, to see if a different genre goes down better.

Still no answer from Kobo as to why they consider my book BTS2 involved in ‘illegal activity’ yet it has been four days since I first wrote to them. I tried again last night. I can’t understand it.

I have had eleven other books with them since the beginning of the month and they haven’t sold any of those, so maybe they’re not worth the effort.

They certainly haven’t been for me anyway, since I had to opt out of Kobo distribution at Smashwords and Xinxii to get them in the catalogue, and they were selling at Kobo on those sites.

It reminds me of the warning about trying to fix what ain’t broke, but I was chasing the percentage that those firms were making on me – it’s not always worth the effort, but you live and learn.

All the best,

Owen

Podcast: Advertising My Books on Facebook


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Owen
Owen

Owen Jones, Amazon Best-Selling Author from Barry, Wales, has lived in several countries and travelled in many more. While studying Russian in the USSR in the '70's, he hobnobbed with spies on a regular basis; in Suriname, he got caught up in the 1982 coup; and while a company director, he joined the crew of four as the galley slave to sail from Barry to Gibraltar a home-made concrete yacht, which was almost rammed by a Russian oil tanker and an American aircraft carrier.
“I am a Celt, and we are romantic”, he said when asked about his writing style, “and I firmly believe in reincarnation, Karma and Fate, so, sayings like 'Do unto another...', and 'What goes round comes around' are central to my life and reflected in my work. I write about what I see, or think I see, or dream... and, in the end it is all the same really”. He speaks seven languages and is learning Thai, since he lives in Thailand with his Thai wife of fifteen years.
His first novel, Daddy's Hobby is from the seven-part series 'Behind The Smile: The Story of Lek, a Bar Girl in Pattaya', but his largest collection is 'The Megan Series', twenty-three novelettes on the psychic development of a teenage girl, the subtitle of which, 'A Spirit Guide, A Ghost Tiger and One Scary Mother!' sums them up nicely. He has written fifty novels and novelettes, including: Dead Centre; Andropov's Cuckoo; Fate Twister; The Disallowed (a philosophical comedy); Tiger Lily of Bangkok; and A Night in Annwn (Annwn being the ancient Welsh word for Heaven). Many have been translated into foreign languages and narrated into audio books.
Owen Jones writes stories set in Wales, Spain and Thailand, where he now lives. He is a life-long Spiritualist, and this belief is interwoven, in a very realistic way, into many of his books and storylines. If you like a touch of the 'supernatural', try his books
He sums his life up thus: “Born in the Land of Song, Living in the Land of Smiles”.

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