What is the average Google Adsense CTR?

This article discusses what the average Google Adsense CTR is, and what it measures exactly. It is difficult to find out.

Site analytics and the Google Adsense CTR
Google Adsense CTR
Photo by Timur Saglambilek on Pexels.com

Finding your own level…

I have talked about Google AdSense before, but now I want to concentrate on the average Google Adsense CTR (Click Through Rate).

According to Awstats*, this blog averages about 5,000 unique visitors per month, making about 15,000 visits, and reading about 130,000 pages. If you type into Google: ‘average CTR for Adsense’, you will receive answers that range from 1-2% to 2-3%, so, let’s take the average at 2%.

Adsense CTR measures what?

The next question has to be: a CTR of 2% of what? We have three numbers: unique visitors, total visits and total pageviews, which is the technical term for the number of pages viewed according to the rules laid down by Larry Page, who was a top dog in Google in his day).

2% of unique visitors doesn’t seem right to me… Neither does 2%of pageviews, because a click on a Google Ad would take that person off-site. It’s possible, but it seems unlikely.

Therefore, we are left with a CTR of 2% of visits, the total of which is 15,000.

So, a CTR of 2% would mean 300 clicks per month.

At a miserly 10c per click, that makes $30.

So, why am I earning only 30c… a hundred times less?

Google says that my site receives 300 visits per month, so six clicks.

Google Support

Why the huge discrepancy?

If anyone can shed any light on this, please leave your comments below, or contact me directly.

This CTR thing bothers me, so I can’t let it drop until I get to the bottom of it.

I have been on Google’s Support Forum. However, no-one there has any solution as to why Google’s Adsense CTR, or should I say, it’s count of the number of visitors, should be so different from that of Awstats’.

*Awstats is, according to my blog’s host, ‘the gold-standard’ of site traffic measurements.

Discover more from Megan Publishing Services

Subscribe to get the latest posts sent to your email.

Tags
Chalita Majang
Chalita Majang

Chalita took over from Owen Jones as the owner of this blog, because Mr. Jones wanted to devote more time to writing, while Chalita wanted to get into blogging and help readers and writers to follow their passion for books.
Chalita is new to blogging and reviewing books, but she is learning quickly and is eager to help.
'If I cannot help directly, I know that I can always call on Owen', she says. 'Owen has vast experience in reading and writing books, and has more than a thousand books registered in his name at the British Library'.
The dog, Angun, which means Grape or Grapes in Thai, was an eighteenth birthday present from a friend. She was a lovely dog in every way imaginable, but was killed shortly after giving birth to and raising her first brood of puppies. She is sadly missed, and hasn't been replaced.
'A new dog just wouldn't be the same', she said sadly.
Anyway, times have changed, and Chalita now has a demanding job in Bangkok.
'I will be devoting as much time as I can to running the blog though', she said earnestly. 'And, if I see that people like my style of blogging, then I will rearrange my life a little in order to devote more time to it. I love reading and interacting with people anyway, so that wouldn't be a hardship. I suppose that I have to wait for the older visitors to get used to my style, and to try to attract new people who will come here for me.
'If you have any ideas about what you would like to see on this blog, please drop me a line' :-)
In the meantime, the format of Megan Publishing Services will remain roughly what it is now - a resource for readers and writers and a showcase for the books of Welsh writer Owen Jones.
Owen Jones has written fifty-odd novels in various genres mostly set in Wales, Spain and Thailand (the three countries where he spends most of his time). Similarly, many of his books have an element of the supernatural or paranormal, but not all of them, since he has a 700,000-word fictional biography, a spy thriller and military drama. Mr. Jones is strong on series. He only has a couple of stand-alone novels.

Articles: 75

Related Posts